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Tips for Succeeding in Word-of-Mouth Marketing

Friday, December 20th, 2013

Getting people to talk about your brand can do wonders for your business. A word of mouth recommendation isn’t only simple, it’s also free. Read ahead to know about getting people to spread the word about your company on a daily basis through word-of-mouth marketing:

Networking. It is very important to build a good network of business contacts. Join your local chamber of commerce and attend events frequently, giving a business card or two to everyone you speak with. Be sure that you have a good elevator pitch about what your business does, but don’t get too sales-y—making a new connection is the important part; you can always follow up later to talk business. You might also consider joining a group that’s specifically targeted at building referrals, e.g. BNI.

Have a great customer service. Customer service should be a prime concern for any business owner, but when it comes to building referrals, you’ll want to go above and beyond what’s necessary. For instance, if you own a restaurant and a customer comes in requesting a gluten-free menu option, don’t just tell her to get a salad — talk her through the entire menu, discussing the ways you can customize each item to suit her needs. She’ll likely be so impressed by your concern that she’ll recommend your business to all of her friends.

Be direct. When a business contact asks if there’s anything she can help you out with, don’t be afraid to ask for a referral. And be specific: If you’re a real estate agent and are looking to sign with clients who want to sell homes worth between $400,000 and $600,000 in the Chicago metropolitan area, give her the full rundown so no one wastes time on off-base referrals.

Pay your customers to tell their friends about you. Consider offering a specialized incentive program for existing customers: For example, if you own a hair salon, give your existing customers 10 percent off their next cut when they send a new customer your way. The upfront cost for a new customer may seem steep, but consider how much you’d otherwise spend on advertising with no guaranteed return on investment. You’ll also find that word-of-mouth marketing nets better customers: A study focusing on the referral program of a German bank found that referred customers are more profitable and more loyal than customers acquired through other means.

Do as many favors as you can. When it comes to your contacts, focus more on what you can do to help them than on how they can help you. Be generous with introductions and advice, and even consider joining nonprofit boards for causes that are important to your business associates. Forget about an immediate expectation of quid pro quo. Simply focus on being as helpful as possible, and you’re likely to see your efforts pay dividends in the form of referrals in the long run.

Choosing Promotional Calendars

Tuesday, October 6th, 2009

Promotional calendars are one of the most given out promotional products. It’s not only a simple promotional products but a useful one too. The main problem that rises when choosing the calendar as your promotional item is if you should get standard ones or custom company calendars.

The answer to this problem starts with the allocated budget for the purchasing of the calendars. If you are a starting company with a limited budget you can choose between a lot of promotional calendars that have your logo and your name and info on them, but are not a very good quality or a smaller batch of custom company calendars that are produced according to your exact specifications.

The advantage of the custom calendar is that is can be tailored to suit your needs. It can have a different size than the standard sizes available; it can have the exact shades of colors your company and logo use, or it can have a different shape then the usual vertical or horizontal design. Most of the companies providing promotional items will either work directly with you and make the product according to your specifications or present you their available offer and see if you like what they have. There are also companies that will take your specifications and ideas and will try to create you a product that would fit in your budget.

Getting a customized item is not as difficult as it seems. Any standard item that can be offered in different colors or sizes or with different fonts is a custom item. Of course a custom item can also be an item created from scratch just for your company. Depending on your budget and the customers you already have as well as the prospective customers you can choose quantity against quality at least for item like calendars, matchboxes, pencils or any other items that have a relatively short usefulness time.

One thing to remember is that the bigger the promotional item the more visible your logo, name and other information provided. If you have a bigger budget or plan to give the promotional item just to your best customers, you should consider getting them something useful, that can resist for more than a year and it is customized. An item that has a unique or interesting design, an item that is out of the ordinary is more likely to be kept around just for that reason alone.

Promotional Calendars are in front of your customers all year long. Promotional-Calendars.biz is your best solution for advertising calendars. They strive to find products that have a proven track record of customer satisfaction and offer some of the most competitive prices for calendars in the industry. If you are looking for something you don’t see here, give them a call and they will find it for you.